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Fragrance Demand to Reach 7 Billion

Surprisingly, the demand for natural products will contribute to market growth.

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By: Jamie Matusow

Editor-in-Chief

The demand in the U.S. for flavors and fragrances is forecast to approach $7 billion in 2017, according to a recent report by The Freedonia Group called U.S. Flavors & Fragrances Market.

Even though the demand for natural products is expected to continue, which often means not including added fragrances in a formulation, this trend is fueling a new demand for essential oils and natural extracts, which are growing nearly as fast as blends.

The demand for aroma chemicals will trail other product types, but natural aroma chemical sales will accelerate through 2017, due to their ability to afford a “clean” label in food, beverage, and some cosmetic and toiletry applications.

Increases in synthetic aroma chemical demand will also improve, though the pace will remain below average. Synthetic aromas will continue to be the preferred solution in soaps and body washes due to the high volume nature of these markets and the need for low material cost and product consistency.

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